PRIVACY POLICY
1. Data Controller
This website is operated by Trails Co Ltd.
Trails Co Ltd is registered in England and Wales.
Company Number: 16522861
Registered Office: 71–75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom
Email: info@trailsgetaways.com
For the purposes of the UK General Data Protection Regulation (UK GDPR) and the EU General Data Protection Regulation (EU GDPR), Trails Co Ltd acts as the Data Controller of personal data collected via this website.
2. Scope of This Policy
This Privacy Policy explains how personal data is collected, used, stored, shared, and protected when you visit our website, submit an enquiry, request a travel proposal, make a booking, make a payment, subscribe to marketing communications, communicate with us via email, phone or messaging platforms, or interact with advertising.
3. Information We Collect
We may collect and process the following categories of personal data.
Identity and Contact Information may include your full name, email address, telephone number, nationality, and residential address where required for booking purposes.
Booking and Travel Information may include travel dates, group size and participant details, accommodation preferences, special requests, and passport details where legally required by accommodation providers or local authorities.
Payment Information is processed securely through third-party payment providers including Stripe, Inc. and Wix Payments. Trails Co Ltd does not store full credit or debit card numbers on its servers. Payment information is transmitted directly to the payment processor through encrypted and secure connections.
Technical and Usage Data may include your IP address, browser type and version, device type, pages visited, time spent on pages, referral source, and advertising interaction data.
Marketing and Communication Data may include email preferences, consent records, and communication history.
4. How We Collect Data
Personal data may be collected when you complete enquiry or booking forms, subscribe to newsletters, make a payment, contact us directly, browse the website, or interact with social media or online advertisements. Some information is collected automatically through analytics and advertising technologies.
5. Legal Basis for Processing
Trails Co Ltd processes personal data under the following lawful bases.
Contractual necessity in order to provide requested travel services.
Legitimate interests to operate, improve, and promote services.
Legal obligation to comply with tax, accounting, and regulatory requirements.
Consent for marketing communications and advertising tracking.
Consent may be withdrawn at any time.
6. How Personal Data Is Used
Personal data may be used to respond to enquiries, prepare customised travel proposals and itineraries, process bookings, coordinate services with hotels, drivers, tour providers and suppliers, process payments, issue confirmations and travel documentation, provide customer support, improve website functionality and marketing performance, send marketing communications where consent has been provided, comply with legal and financial obligations, and prevent fraud or misuse.
7. Sharing of Personal Data
Personal data may be shared with accommodation providers, transport providers, activity and tour operators, payment processors including Stripe and Wix Payments, website hosting and IT service providers, professional advisers such as legal and accounting professionals, and government or regulatory authorities where required by law.
Only the minimum necessary information is shared to deliver the requested services. Third-party providers process data in accordance with their own privacy policies and applicable data protection legislation.
8. International Data Transfers
As travel services involve international destinations, personal data may be transferred outside the United Kingdom or European Economic Area, including to Turkey and other destination countries.
Where international transfers occur, appropriate safeguards are implemented in accordance with applicable data protection legislation, including reliance on recognised adequacy decisions or standard contractual clauses where required.
9. Data Retention
Personal data is retained only for as long as necessary for the purposes described in this policy.
Booking and financial records may be retained for up to six years in order to comply with UK tax and accounting obligations. Enquiry records may be retained as reasonably necessary for business operations. Marketing data is retained until consent is withdrawn.
Data that is no longer required is securely deleted or anonymised.
10. Data Security
Trails Co Ltd implements appropriate technical and organisational measures to protect personal data against unauthorised access, accidental loss, alteration, disclosure, or misuse.
Payments are processed via secure, encrypted third-party gateways.
11. Advertising and Analytics
We use analytics and advertising tools to understand website performance and measure advertising effectiveness. These may include Google Analytics, Google Ads tracking, and Meta (Facebook and Instagram) Pixel.
These tools may collect device and usage data in accordance with their own privacy policies. Advertising and non-essential tracking technologies are activated only where consent has been provided via our cookie management system.
12. Automated Decision-Making
Trails Co Ltd does not carry out automated decision-making or profiling that produces legal or similarly significant effects.
13. Your Data Protection Rights
If you are located in the United Kingdom or European Union, you have the right to request access to your personal data, request correction of inaccurate data, request deletion of your data, restrict processing, object to processing, withdraw consent, request data portability, and lodge a complaint with a supervisory authority.
Requests may be submitted to info@trailsgetaways.com.
You also have the right to lodge a complaint with the UK Information Commissioner’s Office if you believe your data protection rights have been breached.
14. Third-Party Links
This website may contain links to third-party websites. Trails Co Ltd is not responsible for the privacy practices or content of those external websites.
15. Changes to This Policy
This Privacy Policy may be updated periodically. The most current version will always be available on this page.
Date Created: 1 February 2026
Date Updated: 16 February 2026